The result of a study about the fashion system and emerging brands, concepts and trends inspired my graduation collection “Transformation”. I felt that as a society we where in the middle of a transformation and I made a forecast based on this research. Although this was a study I did in 2010 and I no longer agree with every detail of it, I feel the general idea is still relevant today.
The way we live, think and consume is transforming. The current system of fast fashion, mass production and overconsumption is shifting into a new system where clothing has to measure up to new standards and the value of clothing will change. Durability and honesty are becoming key concepts and there will be an emphasis in quality rather then quantity.
Over the past few decades the fashion system of fast fashion has been formed. I found that in the last couple of years this system has again been transforming. There are emerging new movements that act as countermovements to fast fashion, mass- production and consumption. There is also a big pull towards local as a reaction to globalisation.
I see this as a parallel to another shift in society. Roles in gender are shifting. We have been living in a predominant male society for a long time. Where men have been policy makers, thinkers, creators and so on. There is a growing place for women in these positions and we are placing value on different properties as a result.
The past fifty years we have lived in a predominant male society. I believe that we are heading towards a more feminine society where intuition is key. For me the iconic women’s suit represents the spirit of the past fifty years, where the women’s “business” attire is directly derived from the men’s suit. I want to transform this suit into a new form of dress.
I took the iconic suit as a starting point for my collection because for me this symbolizes the spirit of the past fifty years. I used draping, moulding and experimental pattern cutting techniques to transform the shape of this suit into a new form of dress. By combining iconic garments like the blazer jacket, button down shirt and pleated trousers into one piece I created a new silhouette.
Image source: pinterest (Patrik Sehlstedt, Daniel Jackson) and my own.